ABOUT US

From a small shop in Alexandria, to a trusted name across Egypt, Al Asdekaa has been offering premium, high-quality food products for decades. What began as a small venture has grown into a household name, with 11 stores across Alexandria and Cairo, as well as being available with wide range of products in supermarkets and online platforms. Through passion, innovation, and a deep commitment to excellence, we’ve continued to bring delicious moments to your table, every day.

HUSSEIN ABD EL WAHAB
HUSSEIN ABD EL WAHAB Forever in our heart may his soul rest in peace
ALY MONTSSER
ALY MONTSSER CEO
AMR NASSAR
AMR NASSAR Deputy CEO

Mission:

At Al Asdekaa, we believe that happiness is found in life’s simple pleasures and everyday moments that create lasting memories. Our mission is to make these moments a little more special by offering products made with care, quality, and love.

Mission:

Vision:

To become the leading provider of premium food experiences in Egypt, known for our commitment to quality, innovation, and family bond, and to be the delightful part of our customers’ everyday routines.

Vision:

Brand Manifesto:

Some people think life’s best moments are reserved for special occasions. That you need to wait for a big celebration to truly savor the good stuff. But we see it differently.

Did you finish a challenging project?

That’s a reason for a treat.

Had a successful dinner with friends?

That’s a moment to make extra special.

Discovered a new favorite recipe?

That’s worth celebrating too.

At Al Asdekaa, we believe that joy is in the everyday moments. It’s not just about grand events or milestones and our premium dairy,desserts, ice creams, and bakery items are made with love to celebrate the simple pleasures of life.

Brand Manifesto:

Our Certificates

Our Partners